DIVERSITY DANCE

SALES CAMPAIGN

The shoot took place in Los Angeles, and it needed one of five production days to create this sales campaign infused with the spirit of the famous Diversity Month. The challenge was to seamlessly connect the themes of sales and diversity, and we opted for a visually compelling approach - using only dance shots to draw attention. Luckily, we were able to work with incredible dancers, each with a unique story, who delivered an outstanding performance after just one day of rehearsals, bringing authenticity and vibrancy to the campaign. Again, I was responsible for everything from the creative concept and planning to the final execution.